Chirag Chamoli

This does not make sense.

the perfect con

A vain Emperor who cares for nothing but his appearance and attire hires two tailors who are really swindlers(con men) that promise him the finest suit of clothes from a fabric invisible to anyone who is unfit for his position or “just hopelessly stupid”. The Emperor cannot see the cloth himself, but pretends that he can for fear of appearing unfit for his position; his ministers do the same. When the swindlers report that the suit is finished, they mime dressing him and the Emperor then marches in procession before his subjects, who play along with the pretense. Suddenly, a child in the crowd, too young to understand the desirability of keeping up the pretense, blurts out that the Emperor is wearing nothing at all.

The interesting thing in above tale is merely the Product positioning and mass delusion play a larger role in making any product or service successful.

For instance “The Dirty Picture” is piece of crap, in terms of product, execution… Almost everything, except marketing. So this, makes it very difficult for anyone to say, movie is garbage, as “the masses” don’t agree with you.

So when making a product, if you can convince a influential few that your product is great, you are set.