We had just finished pushing our beta of our consumer storage product. It has amazing UX ( Majority of people who have tried this application just love the UI) and it is additive as you can save your all of your favorite blogs, videos, photos, music and files. Our 27 users are very happy :)
Earlier we wanted to go the bootstraping way, but recently things have forced us to turn dark side, that is a story of other time (Read this if you are struggling with the decision). Anyways, we are meeting a lot of smart people these days and one constant feedback we got from everyone was we didn’t have a good punch line, which can communicate, everything in less than five words. Hence we went back to the whiteboard and started working on solving this problem.
for inquy storage, personal, access, consumption, ease of use, ubiquity are important. We did a lots of mindmapping and came up with following punch line for our users.
- “Your personal storage everywhere”
- “Forget everthing, save on inquy”
- “Save anything, read, write and share later.”
- “inquy makes it easier for you to collect, organize, find, and share information.”
After few days of lot of back and forth, finally we decided to go with
save once. access everywhere
This line which encompasses our whole product vision and easy for people to remember and reproduce. By the way if you haven’t already, you can join the beta list.
We want to convey a special thanks to @cnha who was helpful as always.
While working on punch line for inquy we looked at a lot of successful web based products for understanding, what language and words are easy, remembered, invoke positive emotions. Here is part of the list we prepared.
- Your code anywhere, anytime
- Pixlr.com edit image Picnik lets you edit all your photos online, from one easy place.
- Lovely Charts is an online diagramming application that allows you to create professional
- Numerics Calculator & Converter The easiest way to calculate!
- Fiabee Manage all of your dispersed files from any of your devices.
- 280slides – Provides the ability to create presentations, access them from anywhere, and share them with others.
- Sliderocket – Online Presentation Tools
- Evernote.com – Remember Everthing
- Instapaper – A simple tool to save web pages for reading later
- Zootool: collect, organize and share your favorite images, videos, documents and links from all over the web.
- Grooveshark – Listen to any song online for free.
- The New York Times – Breaking News, World News & Multimedia
- Piwik – Piwik is a self hosted, open source (GPL licensed) real time web analytic software.
- LastPass – The Last Password You’ll Have to Remember!
- Instacalc Online Calculator | Instant Results
- Netvibes – Dashboard everything
- Prezi – The Zooming Presentation Editor
- Wufoo – making forms easy + fast + fun
- Evernote – Remember Everything
- Mindmeister – Mind Mapping. Brainstorming
- Balsamiq – Rapid Wireframing Tool
- Put.io is a storage service that fetches media files and lets you stream them immediately
- TeuxDeux is a simple, designy to-do app
- Lessaccounting. – All small business accounting software sucks, we just suck the least.
- Ping.fm is a makes updating your social networks a snap!
- TeamLab is a free open-source platform for business collaboration and project management. Create your own corporate portal in the cloud for free.
- Kickstarter – Fund and Follow Creativity
- Dropbox – Simplify your life
